HORECA Sales Executive

About the role

You will be responsible for expanding a fast‑growing consumer brand’s presence across HORECA and lifestyle channels. The role focuses on building a prospect pipeline, securing new restaurant, café, hotel and hospitality accounts, and growing existing relationships through reorders and range expansion.

Key responsibilities

• Identify, approach and secure new HORECA accounts such as restaurants, cafés, hotels, coworking spaces, gyms and studios.
• Build and manage a structured prospect pipeline targeting venues that carry competitor brands.
• Manage the full sales process from sampling and product presentation through negotiation, listing and onboarding.
• Grow existing accounts by increasing reorder frequency, expanding product range and maintaining strong relationships.
• Lead tastings, events, sampling activities and brand partnerships in collaboration with marketing.
• Track outreach, listings, reorders and pipeline progress, providing regular updates to management.

Required profile

• 3‑5 years of experience in HORECA/F&B sales, preferably with beverage brands.
• Strong network and deep understanding of the HORECA market.
• Proven track record in prospecting, account acquisition and commercial negotiations.
• Fluent in Arabic and English, with a valid driving licence and own car.
• Highly proactive, organized, target‑driven and comfortable with frequent field visits.