Influencer Relations Specialist

About the role

Reef Holding is looking for a proactive Influencer Relations Specialist to strengthen its brand presence across luxury retail categories. You will design and execute influencer and celebrity collaborations that align with the company’s marketing objectives and drive audience engagement.

Key responsibilities

• Partner with internal marketing teams to define campaign goals and influencer engagement targets.
• Plan, launch, and manage monthly influencer collaborations, ensuring diversity and impact.
• Monitor campaign performance, collect feedback, and optimise tactics based on data.
• Draft creative briefs, review content scenarios, and maintain brand consistency.
• Negotiate contracts, track deadlines, and ensure compliance with agreed terms.
• Build and nurture long‑term relationships with key influencers and celebrities.
• Prepare analytical reports with actionable recommendations.
• Research target audiences and select suitable influencers to maximise reach.

Required profile

• Bachelor’s degree in Public Relations, Media, Marketing or a related field.
• Minimum of 1 year experience in PR, influencer campaign management or similar.
• Strong negotiation, communication and interpersonal abilities.
• Creative mindset with a track record of innovative marketing ideas.
• Fluent Arabic and good English proficiency.

Required skills

What we offer

• Opportunity to shape high‑impact campaigns for a leading Saudi lifestyle brand.
• Collaborative environment that values creativity and strategic thinking.
• Professional growth within a fast‑moving luxury retail sector.