Junior Brand Manager

About the role

The Junior Brand Manager will act as the strategic architect of the brand’s market presence, creating 360‑degree marketing plans that blend traditional brand rigor with digital execution. Reporting to senior brand leadership, you will develop long‑term brand strategies, own the promotional roadmap, and coordinate with creative and digital agencies to bring the brand’s Global Tier vision to life across all touchpoints.

Key responsibilities

• Develop and execute the Annual Marketing Plan (AMP) and overall brand strategy.
• Manage brand positioning, guidelines, and portfolio growth.
• Lead innovation and new product development from concept to launch.
• Design Go‑To‑Market (GTM) strategies for new products.
• Oversee digital marketing, social media, and agency partnerships.
• Plan and execute promotional campaigns and sales activation programs.
• Analyze consumer insights, market trends, and business performance.
• Drive trade marketing, in‑store visibility, and retail execution.
• Manage the marketing budget and monitor campaign ROI.
• Collaborate with Sales, Operations, and R&D to achieve business objectives.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2–3 years of experience in Brand Management and Digital Marketing, preferably in FMCG or fresh produce.
• Proven ability to develop strategic plans and frameworks from scratch.
• Professional fluency in Arabic and English (written and verbal).
• Willingness to be based in or relocate to Jeddah, Saudi Arabia.

Required skills

• Proficiency in Asana for project management and multi‑stakeholder coordination.