Marketing Executive (Saudi National) - LIONS Riyadh

About the role

Tahaluf, a joint venture between Informa PLC, SAFCSP and the Events Investment Fund, organises large B2B live and on-demand events in Saudi Arabia. This Marketing Executive position supports the LIONS Riyadh Festival, a three-day event in December 2027 launched by Tahaluf, LIONS and the Ministry of Media, which showcases Middle Eastern creativity. The role plans and delivers marketing campaigns for the Festival across digital, social, CRM, content and partner channels, working with the Marketing Manager, senior stakeholders and external vendors.

Key responsibilities

• Design and deliver targeted content across platforms to increase audience engagement and retention
• Execute media plans and produce marketing communications materials with relevant visual assets
• Write and proofread audience-led copy for each channel
• Support integrated campaigns across email, social media, digital, web, CRM and partner channels
• Turn speakers, content, partnerships and Festival announcements into engaging campaign moments
• Develop audience-specific messaging for CMOs, creative leaders, agencies, brands, creators and emerging talent
• Use a metrics-driven approach, track performance, engagement and conversion, and conduct market research on audiences, competitors and trends
• Monitor creative, media and cultural trends and build relationships with internal teams, agencies and partners
• Maintain consistent messaging, tone of voice and campaign assets, and support social media and community engagement before, during and after the Festival
• Assist with onsite marketing and real-time content where required

Required profile

• Minimum of 2 years' experience as Marketing Executive
• Bachelor's degree or equivalent experience
• Degree or professional background in Marketing, Communications, Media, Creative Industries or a related field is advantageous
• Arabic and English communication skills are highly desirable

Required skills

• Marketing strategy and delivery, brand management and copywriting
• Customer experience, data gathering and analysis, and market insight
• Relationship management and strong written communication and storytelling
• Understanding of digital, social media, CRM and content marketing
• Attention to detail, ability to manage multiple deadlines and collaborative teamwork

What we offer

• Medical insurance and 25 days of annual leave
• Remote working on Sundays and working anywhere for 1 month every year
• School fees contribution of 40,000 SAR per child per year (up to three children)
• Flight allowance for expats and a relocation package including a paid flight to Riyadh and accommodation or a one-off payment