Marketing Manager, Card Acquisition & Engagement

About the role

We are looking for a data‑driven Marketing Manager to lead the acquisition and engagement of noon’s co‑branded credit card programmes. The role sits at the crossroads of ecommerce, fintech and digital marketing, driving cardholder growth across paid, owned and earned channels.

Key responsibilities

• Design and launch end‑to‑end digital acquisition campaigns across paid social, search, display and owned ecommerce touchpoints.
• Optimise the credit‑card application funnel to reduce friction and increase instant‑approval conversions.
• Serve as the primary marketing liaison with the issuing bank, aligning promotional calendars and co‑marketing initiatives.
• Manage the annual co‑branded marketing budget with a focus on CAC and LTV.
• Develop multi‑channel lifecycle programmes (email, push, SMS) to drive activation, usage and retention.
• Analyse reward redemption trends and collaborate with merchandising to create exclusive card‑member perks.
• Establish tracking and attribution frameworks to report performance and guide optimisation.

Required profile

• Proven experience in digital marketing for credit‑card or fintech products.
• Strong analytical mindset with ability to monitor CAC, LTV and conversion metrics.
• Experience working with product, UX and banking partners to personalise offers.
• Track record of managing a multi‑million‑SAR marketing budget.

Required skills