Marketing Manager

About the role

As a Marketing Manager at Asl Al Burger, you will lead the development and execution of marketing plans that boost brand awareness, attract customers, and support the company’s growth objectives across Saudi Arabia.

Key responsibilities

• Plan, launch and manage integrated marketing campaigns across digital, social media and offline channels.
• Coordinate promotions and ensure consistent brand messaging across all outlets.
• Analyse market trends, customer insights and campaign performance to optimise strategies and budgets.
• Oversee content creation and manage external agencies and vendors.
• Support community and CSR initiatives aligned with the brand’s mission.

Required profile

• Strong experience in marketing management, preferably in food & beverage, hospitality or retail.
• Proven ability to design and execute integrated campaigns.
• Experience in market research, competitor analysis and data‑driven decision making.
• Background in brand building and maintaining a consistent visual and verbal identity.
• Excellent written and verbal communication in English; Arabic proficiency is a plus.
• Strong organisational, project‑management and stakeholder‑management skills.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Ability to work on‑site in Riyadh and visit branches as needed.

Required skills

• Digital marketing
• Social media marketing
• Marketing analytics
• Market research
• Competitor analysis