Marketing & Omnichannel Enabler - Hemophilia

About the role

The Marketing & Omnichannel Enabler for Hemophilia in the Middle East shapes and executes customer- and patient-centric commercial strategies, including marketing, brand and customer engagement, for the disease area across the region. The role works 80% for the Middle East countries, in close collaboration with Disease Area Squads, affiliate POCs, the Disease Commercialization Leader, Patient Journey Partners, Medical, Access and Informatics, and 20% locally within the affiliate.

Key responsibilities

• Partner with the DCL and Disease Area Squad on global brand and portfolio strategies, market analysis, segmentation, targeting and positioning, and launch readiness for Malignant Hematology
• Localize and run global communication strategies for campaigns, events and content, ensuring scientific accuracy and compliance
• Design disease-specific promotional plans and integrated customer experiences, and manage modular content across channels and formats
• Ensure omnichannel initiatives meet cross-country needs and integrate scientific engagement with marketing
• Work with analytics and insights enablers to turn market research, competitive intelligence and customer data into actionable insights and KPI-based portfolio decisions
• Collaborate with Medical, Access, Informatics and PJPs, share best practices across the Middle East, and take part in squad ceremonies
• Deliver internal training and onboarding for pre-launch, newcomers and refresher sessions

Required profile

• Bachelor's degree in life sciences, marketing, business or a related field
• Minimum 5 years' experience in marketing, customer engagement or commercial roles in pharma or healthcare
• Proven experience in omnichannel engagement (highly preferred) and in the Hemophilia disease area (preferred)
• Track record in brand planning, launch execution and omnichannel engagement
• Experience in cross-functional, matrixed environments and beyond affiliate level

Required skills

• Analytical skills, translating data into actionable insights
• Fluency in data and digital marketing
• Strategic thinking and a customer- and patient-centric mindset