Marketing Specialist

About the role

The Marketing Specialist will design and execute marketing initiatives that promote the organization’s healthcare services, boost brand awareness, and drive business growth. Working closely with clinical, operational, and business development teams, the role focuses on increasing patient engagement and strengthening market presence.

Key responsibilities

• Plan and launch marketing campaigns, promotional activities, and community outreach programs.
• Create and manage digital content for websites, social media platforms, and marketing collateral.
• Coordinate with internal stakeholders to highlight healthcare services and organizational initiatives.
• Monitor campaign performance, patient engagement metrics, and prepare regular marketing reports.
• Ensure all marketing actions comply with branding guidelines, organizational policies, and regulatory requirements.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 1‑3 years of experience in marketing, digital marketing, communications, or a related area.
• Healthcare or hospital experience is preferred.
• Fluency in Arabic and English.

Required skills

• Digital marketing
• Social media management
• Content creation
• Marketing analytics