Marketing Specialist

About the role

We are looking for a Marketing Specialist to develop and execute integrated digital marketing strategies for Darb, a leading fuel and service station operator in Saudi Arabia. The role will enhance our digital presence and support the company’s vision aligned with Saudi Vision 2030.

Key responsibilities

• Design and launch multi‑channel campaigns across social media, search, email and content platforms.
• Manage Darb’s social media accounts, creating engaging text, graphics and video content.
• Leverage generative AI tools to generate ideas, copy and visual assets while ensuring brand consistency.
• Coordinate with external partners, vendors, creators and influencers to deliver campaigns.
• Track performance using analytics dashboards, prepare regular KPI reports and optimise campaigns.
• Support brand‑building initiatives and expand Darb’s digital footprint.
• Monitor market trends, competitor activity and emerging digital practices, providing actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• At least one year of experience in digital marketing.
• Strong understanding of major social media platforms and their algorithms.
• Excellent communication, creativity and time‑management abilities.

Required skills

• Proficiency with generative AI tools for text, image and video creation.
• Experience using Google Analytics 4 (GA4) and other analytics platforms.
• Knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
• Competence in Microsoft Office applications.
• Hands‑on experience with LinkedIn, Instagram, TikTok, X (Twitter) and Snapchat.