Marketing Specialist

About the role

We're looking for a dynamic and results‑driven Marketing Specialist to join our team in Riyadh, Saudi Arabia. In this role you will develop and execute comprehensive marketing strategies that boost brand awareness, engage customers, and drive business growth.

Key responsibilities

• Develop, implement, and manage integrated marketing campaigns across digital, social, email, and traditional channels.
• Create and maintain strategic marketing plans aligned with organizational objectives and audience insights.
• Conduct market research and competitive analysis to uncover opportunities and shape strategy.
• Plan, coordinate, and oversee content calendars and marketing initiatives across all platforms.
• Manage marketing budgets, track expenses, and analyze return on investment for campaigns.
• Identify, monitor, and report on key performance indicators to measure effectiveness.
• Collaborate with design, sales, and product teams to ensure cohesive brand messaging.
• Develop compelling copy and creative briefs for various marketing materials.
• Manage and optimize email marketing campaigns, including segmentation and personalization.
• Support event planning and promotion, from pre‑event marketing to post‑event analysis.
• Analyze marketing data and prepare detailed reports with actionable insights.
• Stay current with marketing trends, tools, and best practices.

Required profile

• Bachelor’s degree in Marketing, Communications, Business, Media or a related field, or equivalent experience.
• 1–3 years of experience in marketing, digital marketing or related roles.
• Proven expertise in developing and executing multi‑channel marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Strong organizational and project‑management abilities with meticulous attention to detail.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in budget management and financial analysis.

Required skills

• Social media management tools
• Email marketing platforms
• Analytics software
• Content calendar planning
• CRM systems
• Marketing automation tools