Media Buyer

About the role

We are looking for a performance‑driven Media Buyer to plan, launch, manage and optimise paid advertising campaigns for our clients in Riyadh. The role focuses on generating qualified leads, improving campaign performance and maximising return on ad spend across digital platforms.

Key responsibilities

• Plan, set up and execute campaigns on Meta Ads (Facebook & Instagram).
• Manage and optimise campaigns to meet client objectives and budget targets.
• Conduct audience research and develop targeting strategies.
• Monitor performance, analyse key metrics and produce weekly/monthly reports.
• Run A/B tests on creatives, copy, audiences and campaign structures.
• Collaborate with copywriters and designers to enhance ad performance.
• Track conversions using Meta Pixel and other tracking tools.
• Identify opportunities to improve lead quality and overall efficiency.

Required profile

• At least 1 year of hands‑on experience managing paid advertising campaigns.
• Strong knowledge of Meta Ads Manager and digital marketing funnels.
• Ability to analyse data, optimise performance and manage multiple client accounts.
• Excellent communication and reporting skills.

Required skills

• Meta Ads Manager
• Meta Pixel
• Google Ads
• TikTok Ads
• CRM systems
• Landing page creation
• Conversion rate optimization