Paid Social Analyst

About the role

We are seeking a data‑driven Paid Social Analyst to lead and optimize high‑impact advertising campaigns across Meta platforms, including Facebook and Instagram. You will work in a fast‑paced, collaborative environment, turning complex performance data into actionable insights that drive measurable growth for our brand partners.

Key responsibilities

• Develop, launch, and continuously optimize paid social campaigns on Meta, Facebook, and Instagram.
• Create media buying strategies that maximize revenue, performance, and return on ad spend.
• Monitor campaign metrics, identify optimization opportunities, and manage budgets strategically.
• Adjust bids, audiences, creative assets, and campaign structures to improve results.
• Translate performance data into clear insights and recommendations for internal stakeholders.
• Collaborate with creative, strategy, and production teams to deliver data‑informed solutions.
• Maintain awareness of paid social trends, platform updates, and emerging advertising opportunities.

Required profile

• 3+ years of experience in digital advertising, paid social, or direct‑response marketing.
• Proven track record managing high‑spend campaigns (budgets > $1M per month).
• Strong quantitative reasoning and ability to analyze large datasets.
• Excellent communication skills for presenting insights across teams.

Required skills

• Meta Ads Manager
• Facebook Ads platform
• Instagram Ads platform
• Paid social campaign optimization