Performance Marketing Manager

About the role

We are looking for a data‑driven Performance Marketing Manager to plan, execute, and optimise paid acquisition campaigns across digital channels. You will own the paid‑media budget, drive efficient customer acquisition, and continuously improve ROAS, CAC and LTV through rigorous testing and analysis.

Key responsibilities

• Develop and manage performance‑marketing strategy across Google Ads, Meta, TikTok, Snapchat, LinkedIn, programmatic and affiliate channels.
• Plan, launch and optimise full‑funnel campaigns (prospecting, retargeting, retention) while owning monthly and quarterly budgets.
• Run structured A/B and multivariate tests on creatives, audiences, landing pages, bidding strategies and offers.
• Monitor KPIs daily (CAC, CPA, ROAS, CTR, CVR, LTV) and act quickly on insights.
• Set up and maintain tracking (GA4, GTM, pixels, conversion APIs, MMPs such as AppsFlyer/Adjust) and build dashboards for regular performance reporting.
• Collaborate with creative, product, CRO and CRM teams to produce high‑performing ad assets and improve conversion rates.
• Manage agency partners and freelancers, holding them accountable to targets, and mentor junior performance marketers.

Required profile

• Bachelor's degree in Marketing, Business, Economics or a related field.
• 7+ years of hands‑on performance‑marketing experience, including 1–2 years in a managerial or lead role.
• Proven track record of managing six‑ or seven‑figure monthly ad budgets with measurable results.
• Deep expertise in Google Ads, Meta Ads Manager and at least one additional paid platform.
• Strong analytical, communication and stakeholder‑management skills.

Required skills

• Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, LinkedIn Ads, programmatic and affiliate platforms.
• Analytics tools: GA4, GTM, Looker Studio, Excel/Google Sheets, SQL (optional).
• Attribution modelling, incrementality testing and unit‑economics analysis.
• Marketing automation/CRM tools: HubSpot, Braze, Klaviyo.
• Experience with mobile‑app measurement platforms (AppsFlyer, Adjust) and ASO.