Sales Executive – Qassim (FMCG)

About the role

We are seeking a motivated Sales Executive / Salesman to cover the Qassim region in Saudi Arabia. This direct‑selling position focuses on expanding business within the HORECA sector and traditional trade channels.

Key responsibilities

• Sell directly in‑market across Qassim, targeting both new business and existing accounts.
• Manage and grow HORECA customers such as hotels, restaurants, and cafés, as well as traditional trade partners like baqalas, wholesalers, and local retailers.
• Negotiate listings, pricing, promotions, and trade terms to maximize market penetration.
• Drive product availability, visibility, and execution throughout the assigned territory.
• Maintain a healthy sales pipeline and provide regular updates on performance.

Required profile

• Proven direct‑selling experience within the Qassim region.
• FMCG background, either with a principal/manufacturer or a distributor handling FMCG brands.
• Strong relationships and working knowledge of HORECA and/or traditional trade in Qassim.
• Open to any FMCG category, with a focus on delivering sales results.

Required skills

• No specific technical skills required.