Sales Manager / Director – VFD Market Entry (Saudi Arabia)

About the role

We are looking for a dynamic Sales Manager/Director to lead the launch of our variable frequency drive (VFD) portfolio in Saudi Arabia. This green‑field position will be responsible for building the market from the ground up, establishing distributor and channel partner networks, and driving revenue growth in a new territory.

Key responsibilities

• Lead go‑to‑market entry for VFD products in Saudi Arabia.
• Conduct market research and develop a local market development strategy and business plan.
• Identify, recruit and manage local distributors, channel partners and system integrators.
• Develop industry, project and key‑account customers directly, coordinating with remote technical support for pre‑sales solutioning.
• Coordinate internal resources (HQ sales, engineering, logistics) to meet agreed sales targets.
• Maintain and grow relationships with existing customers as the local base is established.
• Plan and execute local marketing activities such as trade shows, technical seminars and digital presence.
• Collect and report on competitor activity, pricing and market intelligence to HQ.

Required profile

• 5+ years of sales experience in AC drives, VFDs or closely related industrial automation products.
• Proven track record building a market, channel or distributor network from scratch is a strong plus.
• Established relationships with industrial end‑users, EPCs, panel builders or system integrators in Saudi Arabia.
• Comfortable working autonomously in‑market while coordinating closely with a remote technical support team overseas.
• Fluent Arabic and English.
• Based in, or willing to relocate to, Saudi Arabia.

Required skills