Sales Supervisor – Team Management & Distribution

About the role

The Sales Supervisor will lead a team of salesmen, overseeing sales and distribution activities across assigned routes. The role ensures that sales targets, secondary distribution, and key performance indicators are met while maintaining compliance with company policies.

Key responsibilities

• Assist the Area Sales Manager/Branch Manager in setting targets and motivating the sales team to achieve agreed sales goals within cost parameters.
• Gather market and competitor insights, share findings with management, and recommend actions.
• Train sales staff and ensure execution of the company’s Replenishment program, guaranteeing product availability and freshness.
• Manage relationships with modern trade and wholesale customers, executing agreements and maintaining strong business ties.
• Optimize daily journey planning for salesmen to maximize productivity and route efficiency.
• Monitor product shelf life at points of sale, ensuring proper rotation and minimizing waste.
• Identify and develop new customers within assigned routes to increase sales.
• Apply the approved credit policy, overseeing credit and collection processes for timely payments.
• Maintain company assets, coordinating repairs or replacements as needed.
• Recruit, train, and manage staff in line with HR policies to meet sales and distribution targets.
• Ensure accurate data entry, administration, and reporting using the Mobile Sales Force Automation (MSFA) system.
• Conduct daily MSFA endorsements with each salesman to review performance and address improvement opportunities.

Required profile

• Proven experience supervising sales teams and managing distribution routes.
• Strong analytical skills for market and competitor analysis.
• Ability to train staff and enforce replenishment standards.
• Excellent relationship‑building skills with key accounts and wholesale partners.
• Organizational talent for journey planning and asset management.
• Knowledge of credit and collection procedures.
• Familiarity with HR policies and staff development.

Required skills

• Mobile Sales Force Automation (MSFA) system proficiency