Senior Manager CRM (Customer Relationship Management)

About the role

We are looking for a Senior Manager of Customer Relationship Management (CRM) to lead the CRM strategy for the Sales & Leasing Performance Unit at Qiddiya. The role will shape customer engagement, data‑driven insights and loyalty programmes across our asset‑class business units.

Key responsibilities

• Lead and mentor a team of CRM professionals, fostering a high‑performance culture.
• Oversee data quality, manage the CRM database and ensure integrity of customer information.
• Analyse customer data to uncover trends, preferences and behaviours that guide marketing and sales initiatives.
• Collaborate with marketing, sales, leasing and IT teams to align CRM initiatives with business objectives and integrate the CRM platform with other systems.
• Define and monitor KPIs, produce regular performance reports and recommend improvements.
• Design and launch customer loyalty programmes and targeted campaigns based on segmentation and behavioural analysis.
• Stay current on CRM technologies and drive continuous optimisation of the platform.

Required profile

• Proven experience in leading CRM functions, preferably within a sales or leasing environment.
• Strong analytical mindset with ability to translate data into actionable strategies.
• Excellent leadership and communication skills.
• Track record of delivering customer‑centric programmes that improve satisfaction and loyalty.

Required skills

• CRM systems
• Data analysis