Senior Performance Marketing Specialist

About the role

Gathern is looking for a Senior Performance Marketing Specialist to plan, run and optimise paid campaigns that drive measurable results and align with business objectives. The role covers app install and in-app conversion campaigns across Snapchat, TikTok, Meta, Google and mobile programmatic partners, with geo-level strategies for KSA and other Gulf countries.

Key responsibilities

• Plan and execute paid campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax) and mobile programmatic partners, including acquisition, conversion and retargeting campaigns.
• Analyse campaign performance, optimise daily toward acquisition targets, and manage budget pacing and scaling within agreed efficiency thresholds.
• Design and run A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
• Work with MMPs, product and database analysis platforms to ensure clean tracking, postbacks, deep links and event quality.
• Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
• Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts and re-engagement segments.
• Brief the creative team on weekly sprints, and produce weekly and monthly performance reports.
• Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting and IO requirements.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 5+ years of hands-on performance marketing experience, including at least 2 years managing app install and in-app conversion campaigns.
• Proven experience scaling spend on Snapchat, TikTok, Meta and Google App Campaigns in the Saudi or wider GCC market.
• Fluent English; Arabic is a strong plus.

Required skills

• MMPs (Kochava, Branch or Adjust), SKAdNetwork attribution and iOS privacy constraints.
• Funnel analysis, cohort data and advanced Excel/Google Sheets.
• SQL or BI tools (Metabase, Looker) is a plus.
• Nice to have: travel, hospitality or marketplace app experience; CAPI / Events API and server-side tracking; DCO tools (e.g. Confect); incrementality or geo-holdout testing exposure.