Senior SEO Content Strategist

About the role

This senior position will lead organic growth for a fast‑growing fintech and cryptocurrency platform in Saudi Arabia. You will own the SEO and content strategy, turning complex financial topics into high‑performing, compliant content that drives qualified traffic and conversions.

Key responsibilities

• Design and execute a full‑stack organic growth roadmap, including keyword research, competitive analysis, and performance targets.
• Implement technical SEO improvements such as site architecture, crawlability, page speed, schema markup, internal linking, and Core Web Vitals.
• Collaborate with developers, designers, product, marketing, communications, and compliance teams to ensure SEO best practices are embedded in new product launches.
• Manage SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) to surface opportunities and deliver actionable insights.
• Create and optimise content for blogs, landing pages, and educational resources, producing SEO‑focused copy that explains fintech and crypto concepts clearly.
• Conduct content audits to refresh and consolidate existing assets for better performance.
• Lead digital PR initiatives, develop link‑earning assets, and manage outreach via platforms such as HARO and Qwoted.
• Monitor backlink profile, domain authority, and earned media impact to continuously refine strategies.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency, financial services, or another regulated industry.
• Proven track record of increasing organic traffic, improving rankings, and driving conversions through strategic SEO initiatives.
• Strong analytical mindset with the ability to translate data into actionable growth plans.

Required skills

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Technical SEO (schema markup, Core Web Vitals, site architecture)
• Keyword research
• Content strategy and creation
• Digital PR and outreach (HARO, Qwoted)