Social Media Marketing Specialist

About the role

We are looking for an experienced Social Media Marketing Specialist to lead our digital presence in the Saudi Arabian market, focusing on the healthcare, dermatology, and aesthetic sectors. The role involves creating engaging short‑form content, managing paid campaigns, and building strong community relationships.

Key responsibilities

• Create and film short‑form videos using an iPhone for Instagram, TikTok, and Snapchat.
• Edit videos with CapCut and design visuals using Canva.
• Develop and maintain monthly content calendars across all social platforms.
• Plan, launch, and optimise paid social media ads on Instagram, TikTok, and Snapchat.
• Manage PR and influencer collaborations, including campaign execution.
• Build and moderate online communities, fostering active engagement.
• Monitor performance metrics, trends, and insights to continuously improve results.
• Ensure all content complies with Saudi cultural standards and market regulations.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Strong knowledge of Instagram, TikTok, LinkedIn, and Facebook.
• Hands‑on experience creating and editing content with a mobile device.
• Familiarity with AI tools, Canva, and CapCut.
• Excellent communication, creativity, and organisational abilities.
• Proactive mindset with a willingness to experiment with new technologies.
• Immediate availability is a plus.

Required skills

• Instagram
• TikTok
• LinkedIn
• Facebook
• CapCut
• Canva
• AI content tools