Social Media Specialist

About the role

The Social Media Specialist will design and execute social media strategies that amplify Alsulaiman Group’s brand presence, engage target audiences, and support overall business objectives. Working closely with marketing, communications, customer engagement, and design teams, the specialist will ensure a consistent brand voice across all digital channels.

Key responsibilities

• Develop and implement social media strategies aligned with business and marketing goals.
• Create and maintain content calendars for all relevant platforms.
• Plan, produce, publish, and optimise posts, stories, videos, graphics, and campaigns.
• Monitor social channels, respond to comments and messages, and manage online community interactions.
• Support the planning and execution of campaigns, promotions, launches, and events.
• Collaborate with designers, photographers, videographers, and external influencers.
• Track, analyse, and report on performance metrics such as audience growth, engagement rates, reach, and impressions.

Required profile

• Strong communication skills and ability to work cross‑functionally.
• Proactive attitude with a keen eye for emerging social media trends.
• Detail‑oriented and capable of managing multiple content schedules simultaneously.
• Ability to handle customer inquiries and escalations professionally.

Required skills