Social Media Specialist

About the role

The Social Media Specialist will manage daily publishing, monitoring and performance reporting across our brands’ social channels. You will ensure content is posted accurately and on time, track audience engagement and provide insights to boost brand visibility.

Key responsibilities

• Maintain and execute the publishing schedule across LinkedIn, X, Instagram, TikTok, Snapchat and YouTube.
• Publish approved content accurately, adhering to brand guidelines and platform requirements.
• Coordinate with copywriters, designers, motion designers and the creative team to prepare content for publishing.
• Monitor comments, mentions, messages and overall audience engagement.
• Track trends, conversations and relevant topics to identify new content opportunities.
• Prepare regular performance reports, analysing reach, engagement, impressions, clicks, follower growth and content performance.
• Share insights and recommendations to improve future content.
• Maintain and update the content calendar and support campaign launches, announcements and real‑time publishing needs.

Required profile

• At least 1 year of experience in social media, content management or digital marketing.
• Strong understanding of major social platforms (LinkedIn, X, Instagram, TikTok, Snapchat, YouTube).
• Experience publishing, scheduling, monitoring and reporting social content.
• Good grasp of social media metrics and performance analysis.
• Excellent attention to detail in captions, visuals, links, tags and publishing formats.
• Strong communication and coordination skills, able to manage multiple brands and calendars.
• Fluent in Arabic and English.

Required skills

• LinkedIn
• X
• Instagram
• TikTok
• Snapchat
• YouTube
• Social media management and analytics tools

What we offer

• Opportunity to join a fast‑moving creative and marketing team working across multiple brands.
• Hands‑on experience managing social media presence and supporting major brand moments.
• Collaborative environment with creative, marketing and business teams.