Trade Marketing Manager

About the role

The Trade Marketing Manager will lead the design and execution of promotional activities, working closely with key accounts and distribution centers to boost brand presence and sales across all product categories.

Key responsibilities

• Design promotional materials and maintain relationships with key accounts and distribution centers.
• Develop and implement trade marketing strategies aligned with business objectives.
• Manage trade marketing investments, budgets, and performance monitoring.
• Coordinate channel strategies, promotional plans, and product, price, and pack changes.
• Provide category and shopper insights to key customers to drive performance.
• Lead new product development (NPD) plans and trade promotion execution.
• Ensure alignment between sales and marketing teams and support sales force animation programs.
• Develop and evaluate category plans to meet profit targets.

Required profile

• Excellent written and spoken English with strong command of Arabic.
• Good knowledge of market dynamics and trade channels.
• Experience in managing trade marketing or category management initiatives.

Required skills