B2B Sales Executive

About the role

The B2B Sales Executive will be based in Riyadh and will drive Farid Academy’s growth by building partnerships with schools, educational institutions, corporations and NGOs across Saudi Arabia. The role focuses on generating leads, presenting the academy’s character-development and wellbeing programmes, and securing long-term contracts.

Key responsibilities

• Identify and qualify new B2B leads in the education and corporate sectors.
• Conduct client meetings, presentations and workshops to showcase Farid Academy’s programmes.
• Develop customised proposals and negotiate contract terms.
• Manage the sales pipeline and maintain accurate records in the CRM system.
• Oversee client onboarding, ensure smooth implementation and follow-up to nurture lasting relationships.
• Collaborate with program and operations teams to align solutions with client needs.
• Contribute to revenue targets and regional market expansion.

Required profile

• Proven B2B sales experience with lead generation, pipeline management and relationship building.
• Strong track record in negotiating contracts and delivering persuasive presentations to institutional decision-makers.
• Familiarity with the education or EdTech sector, especially programmes focused on character development, wellbeing or life skills.
• Excellent communication skills in English; Arabic proficiency is a strong advantage.
• Comfortable using CRM tools and producing basic sales reports.
• Bachelor’s degree in Business, Marketing, Education or related field, or equivalent experience.
• Self-motivated, organised and able to work collaboratively in a mission-driven environment.

Required skills

• CRM tools
• Basic sales reporting