Brand Operations Manager (Trial, Loyalty & In-Store)

About the role

P&G is looking for a Brand Operations Manager based at its Jeddah Jameel Square office. The role leads initiatives that bring brands closer to consumers, drive product trial, strengthen brand loyalty and create impactful in-store experiences that influence purchase decisions.

Key responsibilities

• Trial and consumer acquisition: develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Loyalty and retention programs: design and run consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term relationships.
• In-store excellence: lead in-store marketing and shopper activation, ensuring strong brand visibility and compelling experiences at the point of purchase.
• Campaign and activation management: develop integrated activation plans across consumer and retail touchpoints, aligned with overall brand strategy.
• Collaborate with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agencies to deliver business objectives.
• Track campaign effectiveness, evaluate KPIs, measure ROI and turn consumer and shopper insights into growth opportunities.
• Identify new opportunities and emerging engagement platforms, and continuously improve trial, loyalty and in-store activation initiatives.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Proven project management skills and the ability to manage several initiatives at once.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Required skills

• Strong strategic thinking, analytical capabilities and business acumen.
• Ability to track campaign performance, KPIs and ROI.