Brand Officer

About the role

The Brand Officer will support the alignment of brand initiatives with Takamol’s vision, mission, and strategy. This role ensures consistent brand positioning and messaging across all marketing activities, with a focus on the Saudi market.

Key responsibilities

• Support the alignment of brands and branding initiatives with Takamol’s overall vision, mission, and strategy.
• Assist in coordinating marketing efforts for assigned brands to ensure consistent positioning and messaging.
• Analyze brand initiatives to understand target audience needs and specific market requirements, particularly within the Saudi market.
• Ensure branding materials follow approved brand guidelines and reflect best practices.
• Research and evaluate external marketing partners such as advertising agencies, digital marketing firms, and production companies.
• Support the supervision of brand content development and ensure proper use of brand assets.
• Gather and analyze market and consumer data, including performance metrics and competitive insights, and provide branding recommendations.
• Assist in preparing branding presentations and reports for internal stakeholders and management.
• Perform any other duties as assigned by the Brand Supervisor or the Director of Brand Management.

Required profile

• 2‑4 years of experience in branding, marketing, or a comparable area.
• Understanding of branding and marketing principles, including brand positioning, messaging, and visual identity.
• Knowledge of marketing trends and audience behavior within the Saudi market.
• Strong analytical skills with the ability to interpret market insights and performance data.
• Ability to coordinate effectively with internal teams and external marketing partners.
• Strong communication and presentation skills.
• Creative thinking with the ability to contribute ideas that support brand growth and positioning.
• Attention to detail to ensure consistency with brand guidelines and standards.
• Negotiation and communication skills.

Required skills