Cluster Public Relations Manager – Luxury Resorts

About the role

The Cluster Public Relations Manager will lead PR strategy for Rosewood Red Sea and Rosewood Amaala, two ultra‑luxury resorts on Saudi Arabia’s west coast. Reporting to the Cluster Director of Sales & Marketing, the role is responsible for building media, influencer and community relationships that reinforce the brand’s global standards and Amaala’s wellness and sustainability vision.

Key responsibilities

• Develop and execute comprehensive PR strategies to increase positive media coverage by at least 20% year‑over‑year for both resorts.
• Build and maintain relationships with journalists, influencers and industry stakeholders to secure coverage in luxury travel, lifestyle and wellness publications.
• Create and distribute press releases, media kits and content that reflect the Red Sea cultural heritage and Amaala’s wellness focus.
• Organise and manage influencer and media familiarisation trips, ensuring alignment with Rosewood’s ultra‑luxury brand standards.
• Implement sustainable PR practices, including digital outreach and eco‑conscious events, supporting Amaala’s environmental commitments.
• Collaborate with marketing, sales and operations teams to align PR initiatives with revenue targets and resort‑wide wellness offerings.
• Ensure compliance with Rosewood’s global brand guidelines, local regulations and ethical PR standards.
• Monitor media coverage and campaign performance using PR analytics tools, reporting key metrics to optimise strategy.
• Coordinate with local communities, tourism boards and government entities to promote the resorts as key contributors to the Red Sea tourism landscape.
• Analyse media trends, guest feedback and competitor activities to continuously improve brand positioning.

Required profile

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism or a related field; advanced PR or hospitality communications certifications are a plus.
• Minimum 7‑10 years of PR experience, including at least 3 years in a leadership role within luxury hotel, resort or wellness‑focused brands.
• Proven track record of securing high‑profile media coverage and managing influencer partnerships.
• Strong understanding of luxury travel, wellness tourism and sustainability concepts.
• Excellent written and verbal communication skills, with the ability to craft culturally relevant content.
• Ability to work collaboratively across cross‑functional teams and manage multiple projects simultaneously.

Required skills