Community Manager for Brand Launch

About the role

We are a French pastry house expanding globally and need a bold Community Manager to lead the launch of our new brand in Mecca. You will shape the brand’s voice from day one, build an engaged community, and help define the value proposition that sets us apart in the high‑end pastry market.

Key responsibilities

• Organise a launch event that makes a strong statement.
• Develop and launch the brand website.
• Create a comprehensive communication strategy from scratch.
• Produce ongoing content for social media, the website, and other channels.
• Influence strategic decisions on product evolution and market positioning.
• Build and energise a vibrant community around the brand.
• Contribute to loyalty and retention programmes.
• Forge partnerships with brands and influencers.

Required profile

• Sharp eye for trends and deep immersion in social media and current events.
• Creative, driven and comfortable building something from the ground up.
• Ability to shape brand direction as it grows.

Required skills

• CapCut
• Canva

What we offer

• Competitive monthly salary between 2,500 – 3,500 (currency based on local market).
• Relocation assistance if needed.
• Opportunity to be part of a high‑impact brand launch.