Content & Partnerships Manager

About the role

The role will drive and build a strong content strategy for PepsiCo’s Joy loyalty app in Saudi Arabia, managing content curation and merchandising on the platform. The manager will increase content consumption and improve customer lifetime value through content marketing campaigns.

Key responsibilities

• Develop and execute content strategy for the Joy loyalty app.
• Curate, merchandise and promote new, featured and seasonal content.
• Lead content marketing campaigns to boost app engagement and customer lifetime value.
• Collaborate with cross‑functional teams across business units to align content with brand objectives.
• Establish playbooks and operational guidelines for platform management and future personalization initiatives.

Required profile

• Experience in content strategy, content marketing or digital media, preferably within consumer‑facing platforms.
• Strong understanding of loyalty programs and first‑party data utilization.
• Ability to work in a fast‑paced, cross‑functional environment.

Required skills