Digital Growth Specialist

About the role

We are looking for a results‑driven Digital Growth Specialist to lead paid media initiatives, analyse performance data and accelerate revenue growth through data‑backed marketing strategies.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, TikTok, Snapchat and Google Ads.
• Monitor and interpret performance metrics using Google Analytics 4.
• Manage CRM campaigns via Insider, including segmentation, automation, email, push notifications and personalisation.
• Track and improve key KPIs such as ROAS, CAC, CTR, CPC, conversion rate and overall revenue.
• Develop actionable growth plans based on insights from marketing, CRM and sales data.
• Prepare regular performance reports and present recommendations to management.
• Collaborate with internal teams to ensure accurate tracking and campaign effectiveness.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Data Analytics or a related field.
• 3–5 years of experience in performance marketing, digital growth or e‑commerce marketing.
• Hands‑on experience with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, GA4 and CRM platforms.
• Strong analytical, reporting and data interpretation abilities.
• Experience with Insider CRM or similar customer‑engagement platforms is highly preferred.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Snapchat Ads
• Google Analytics 4 (GA4)
• Insider CRM (or comparable CRM platform)