Digital Marketing Manager – Inbound Lead Generation (Plumbing)

About the role

We are seeking a Digital Marketing Manager to lead inbound lead generation for a commercial and residential plumbing business in Saudi Arabia. You will own the end‑to‑end digital growth engine, turning search, paid media, social, landing pages and automation into qualified opportunities that drive enquiries, appointments and revenue.

Key responsibilities

• Develop and execute a comprehensive inbound marketing strategy aligned with revenue and business‑growth objectives.
• Lead SEO and local search initiatives, including keyword research, technical and on‑page optimisation, citation building, backlink acquisition and Google Business Profile management.
• Design, build and optimise high‑converting landing pages and funnels for services such as emergency plumbing, blocked drains, leak detection, hot‑water systems, gas fitting and commercial projects.
• Create persuasive, conversion‑focused copy for landing pages, service pages, blogs, case studies, FAQs and ad creatives.
• Manage Google Ads, Meta Ads and retargeting programmes, optimising structure, budgets, bidding, audiences, keywords and creative based on lead quality and sales outcomes.
• Oversee social media activity, producing content around completed projects, customer reviews, plumbing advice, promotions and team updates.
• Build and maintain GoHighLevel pipelines, forms, calendars, workflows, dashboards and automated email/SMS journeys.
• Implement automation such as missed‑call text‑back, appointment reminders, quote follow‑ups and review requests to improve lead response and conversion.
• Segment and nurture residential, commercial, strata, construction and property‑management customer groups while ensuring accurate CRM data and reporting.

Required profile

• Commercially minded digital marketer with a strong focus on measurable outcomes.
• Data‑driven decision maker who can analyse performance data, identify funnel weaknesses and continuously improve acquisition efficiency.
• Hands‑on executor who thrives on ownership, experimentation and delivering results.

Required skills

• SEO (technical, on‑page, local search)
• Google Ads management
• Meta (Facebook/Instagram) Ads management
• Conversion optimisation and landing‑page development
• CRM automation (GoHighLevel)
• Email and SMS automation workflows
• Google Business Profile and Google Maps optimisation
• Backlink development and citation building