Digital Marketing Manager

About the role

We are seeking a dynamic Digital Marketing Manager to lead our lead generation, CRM integration and performance‑marketing initiatives for a real‑estate business in Saudi Arabia. The role combines strategic planning, cross‑functional collaboration and hands‑on execution across multiple digital channels.

Key responsibilities

• Create and own end‑to‑end lead generation processes, integrating CRM as the single source of truth and ensuring data quality with IT.
• Lead the design, implementation and ongoing management of the CRM system for lead attribution, reporting and performance metrics.
• Oversee all communications with the digital agency, maintaining brand consistency across social media platforms.
• Manage property portal listings (e.g., Aqar, Bayut) and monitor listing quality and lead performance.
• Develop and maintain a content calendar for timely, strategic posting.
• Handle website analytics, conversion tracking, UTM structures, dashboards and attribution models.
• Coordinate API integrations between websites, advertising platforms, CRM, call‑tracking tools, WhatsApp and other lead‑management systems.
• Plan, execute and optimise performance‑marketing campaigns on Google Ads, Facebook, Instagram, LinkedIn and other channels.
• Analyse campaign metrics, adjust strategies to improve ROI and produce weekly/monthly performance reports.
• Collaborate with designers, content creators and marketing teams to produce compelling digital campaigns and leverage AI tools for visual creation.

Required profile

• 8+ years of experience in digital marketing, preferably within the real‑estate sector.
• Strong analytical, communication and stakeholder‑management abilities.
• Fluent in Arabic and English.
• Proven experience managing digital agencies, media budgets and multiple simultaneous campaigns.
• Experience in the Saudi Arabian real‑estate market.

Required skills

• CRM systems and lead‑routing integration.
• API integration and marketing technology platforms.
• Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
• Website analytics, UTM parameters, dashboards and attribution modeling.
• Call‑tracking tools, WhatsApp integration and other lead‑management solutions.
• AI tools for creating visual content (photo and video).