Digital Marketing Manager

About the role

We are looking for a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies across multiple restaurant brands. The role focuses on strengthening brand awareness, driving customer acquisition and increasing revenue.

Key responsibilities

• Develop and execute digital marketing strategies to strengthen brand awareness, drive customer acquisition and increase revenue across multiple restaurant brands.
• Own and optimise the company’s digital presence, including website management, content updates, SEO, user experience and performance optimisation.
• Manage social media channels, overseeing content planning, publishing, community engagement and platform growth across Instagram, TikTok, Snapchat, LinkedIn, Meta and emerging platforms.
• Plan, execute and optimise integrated digital campaigns for new restaurant launches, seasonal promotions, events, partnerships and brand activations.
• Lead paid media campaigns across Meta, Google, TikTok, Snapchat, LinkedIn and other platforms, managing audience targeting, budgets, optimisation and performance reporting.
• Develop and maintain digital marketing KPIs, tracking website traffic, engagement, conversions, ROAS, customer acquisition and campaign performance.
• Manage CRM initiatives, including email marketing, newsletters and customer retention campaigns.
• Collaborate with creative, operations and external agencies to deliver high‑impact digital campaigns while ensuring brand consistency.
• Monitor digital trends, consumer behaviour and competitor activities to identify growth opportunities and recommend innovative initiatives.
• Manage digital marketing budgets, agency relationships and vendor partnerships to maximise ROI.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business or a related field.
• 5+ years of experience in digital marketing, preferably within F&B, hospitality, retail or lifestyle sectors.
• Proven success in developing and executing multi‑channel digital marketing campaigns that deliver measurable business results.
• Strong expertise in paid media, including Meta Ads, Google Ads, TikTok Ads, Snapchat Ads and LinkedIn Campaign Manager.
• Solid understanding of SEO, SEM, website management, CMS platforms and user‑experience optimisation.
• Experience managing digital marketing budgets, agency partnerships and external vendors.
• Fluency in English required; Arabic proficiency is an advantage.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Snapchat Ads
• LinkedIn Campaign Manager
• SEO
• SEM
• CMS platforms
• User experience optimisation
• CRM email marketing