Director of Brand & Creative

About the role

We are seeking a Director of Brand & Creative to establish and lead a unified Brand & Creative function in a fast‑growing technology company based in Saudi Arabia. Reporting to senior marketing leadership, you will shape brand strategy, creative direction and the content ecosystem from the ground up, directly linking brand initiatives to demand generation and business growth.

Key responsibilities

• Build and lead a multidisciplinary Brand & Creative team, defining its mandate, operating model, workflows and long‑term capabilities.
• Own the brand and creative strategy that supports demand generation, pipeline growth, brand awareness and market reputation.
• Develop and manage the editorial calendar, directing creative execution across the marketing funnel.
• Create a pipeline of creative concepts and experiments to test and scale demand‑generation initiatives.
• Define and maintain brand standards, voice, tone, visual identity and creative principles.
• Partner with Demand Generation and Product Marketing to close content gaps and align brand work with target‑account needs.
• Establish measurement frameworks that connect brand and creative activities to pipeline, demand and awareness metrics.
• Foster a culture of experimentation, using data‑driven insights to decide on scaling, refining or stopping initiatives.
• Represent Brand & Creative in marketing leadership discussions and contribute to overall go‑to‑market strategy.
• Implement scalable systems, processes and templates that enable a lean team to deliver high‑quality work efficiently.

Required profile

• 8 + years of experience in brand, design, creative direction or a related discipline.
• At least 3 years of experience building and leading a brand or creative function.
• Proven ability to balance creative judgment with analytical thinking and operational discipline.
• Strong cross‑functional influence and experience working closely with demand‑generation and product teams.
• Systems‑mindset with a track record of establishing processes and scalable frameworks.

Required skills