Director of Marketing - SO/ Jeddah

About the role

SO/ is a collection of fashion-rooted luxury hotels that debuted globally in 2011, known for its avant-garde design and creative approach. It is looking for a bold and creative Director of Marketing to bring the story of SO/ Jeddah to life and position the hotel as one of the city's leading lifestyle destinations. The role drives brand awareness, demand generation and cultural relevance through campaigns, partnerships and experiences, while leading a high-performing team and delivering measurable commercial results.

Key responsibilities

• Shape and execute the marketing strategy to raise the hotel's brand presence and market position.
• Lead integrated campaigns that drive awareness, engagement and revenue.
• Oversee brand, digital, social media, PR, content and partnerships.
• Collaborate with Sales, Revenue Management and Operations to maximise commercial performance.
• Drive the digital presence across web, social, CRM and paid media channels.
• Identify trends, audience insights and market opportunities.
• Build relationships with media, influencers, creatives and key brand partners.
• Manage the marketing budget, track performance and optimise campaigns based on data.
• Champion storytelling through creative content, photography, videography and brand experiences.
• Lead, inspire and develop the marketing team, and ensure activities align with brand standards and business objectives.
• Support additional projects and priorities as required by hotel leadership.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7+ years of marketing experience, including leadership roles in luxury hospitality, lifestyle or premium consumer brands.
• Proven success in building brands, driving demand and delivering commercial results.
• Experience leading integrated campaigns, partnerships and brand activations.
• Commercially minded, with strong analytical and budget management skills.
• Strong leadership, communication and stakeholder management; creative thinker with a passion for culture and trends.
• Experience in the Saudi Arabian market is highly desirable; pre-opening and luxury lifestyle hospitality experience is a plus.

Required skills

• Digital marketing, social media, PR, content and brand storytelling.
• CRM, marketing and analytics platforms.
• Project management in a fast-paced environment.

What we offer

• A competitive salary and great healthcare within the Ennismore family of brands.
• Opportunities to progress and learn, with development support.
• A relaxed, innovative culture with a global family of brands.