Senior Brand Manager - Coffee

About the role

Nestlé Saudi Arabia LLC is looking for a Senior Brand Manager for its Coffee business, reporting to the Cluster Marketing Director. The role covers the full Coffee portfolio (Pure Soluble, Mixes, Portioned Coffee and Ready-to-Drink) across Saudi Arabia, Oman and Bahrain, shaping and delivering the Cluster Coffee strategy and owning the Coffee PFME budget. It leads a team of two and focuses on consumer penetration, youth recruitment and market share growth.

Key responsibilities

• Build a deep understanding of coffee consumers, shoppers, occasions, channels and competition across the three markets, and turn insights into growth strategies.
• Lead the annual Coffee business and brand plans, set priorities by brand, segment, market, consumer, occasion and channel, and partner with Sales, Commercial Development, Finance and Demand & Supply Planning.
• Implement the local portfolio strategy and contribute to pricing and promotional plans, evaluating their performance.
• Localize and amplify regional campaigns, build integrated media, digital, social, influencer, eCommerce and experiential plans, and lead locally created campaigns and activations.
• Identify local innovation and renovation opportunities, act as marketing lead for local I2L projects and lead end-to-end product launches.
• Own the Coffee PFME budget, track spend and recommend reallocations, and monitor market share, household penetration, recruitment, frequency and brand health.
• Lead, coach and develop the Coffee Marketing team and lead cross-functional teams, influencing senior stakeholders.

Required profile

• Strong marketing experience in FMCG or a consumer-led industry with a track record of brand and business growth.
• Previous experience leading and developing people is required.
• Proven experience in brand building, consumer communication, portfolio management and business planning.
• Experience managing multiple brands or a complex portfolio; beverage experience preferred, coffee category experience not required.
• Experience leading product launches, innovation or renovation projects with cross-functional teams.
• Bachelor's degree in Marketing, Business Administration or a related discipline; fluency in Arabic and English is required.

Required skills

• Media, digital, social, influencer, content and eCommerce marketing.
• Understanding of brand and product P&L drivers and managing significant marketing budgets.
• Analytical capability, project management and stakeholder management in a matrix organization.