Growth & Lifecycle Marketing Lead

About the role

You will own the buyer journey from discovery to repeat purchase, leading hands‑on growth across acquisition, activation and retention for LIVSHO, a live‑commerce marketplace in the GCC.

Key responsibilities

• Manage acquisition: plan, launch and optimise paid campaigns on relevant channels, allocating spend by buyer quality and commercial performance.
• Build lifecycle journeys: create and improve onboarding, first‑purchase, repeat‑purchase and reactivation campaigns across messaging channels.
• Segment the audience using category interests, purchase history and engagement signals to deliver relevant messaging.
• Run a focused experiment programme: prioritise hypotheses, define success metrics and test creative, audiences, offers and journeys.
• Direct creative and creators: write clear briefs for content specialists and creator partners, linking each asset to an audience and measurable objective.
• Coordinate show campaigns: work with category managers on launches and important shows, matching promotion to seller and inventory readiness.
• Maintain measurement: partner with analysts and the CTO on tracking quality, attribution, cohorts and reporting rhythm.
• Own commercial reporting: explain spend, first‑time buyers, acquisition cost, retention and contribution, recommending adjustments.

Required profile

• Evidence of hands‑on growth work in a consumer app, marketplace or e‑commerce business (typically 3+ years).
• Direct experience managing paid campaigns and lifecycle/CRM execution with measurable impact on customers and purchases.
• Strong understanding of attribution limits, cohort analysis, conversion funnels and sound experiment design.
• Ability to operate within a budget, make clear trade‑offs and report results without relying on vanity metrics.
• Strong Arabic audience judgment and working English.
• Full‑time onsite availability in Jeddah.

Required skills