Manager, Commercial Development (Coffee)

About the role

The Manager, Commercial Development (Coffee) will develop and deploy the coffee category strategy in Saudi Arabia, driving growth across consumer, shopper, channel and customer dynamics.

Key responsibilities

• Facilitate the flow of category information between sales and marketing and support strategies with fact‑based arguments.
• Analyze shopper behavior and retail audit reports to provide actionable recommendations.
• Monitor key customers' sell‑out data and track category spending with accurate reporting.
• Define success metrics for each prioritized channel and ensure perfect execution of POS and planograms in physical and digital stores.
• Lead the commercial planning process (ICP) to align cross‑functional inputs and activation platforms.
• Understand channel dynamics, prioritize based on shopper insights, and manage SKU assortments.
• Develop e‑commerce activities and collaborate with the e‑commerce team to apply the category strategy.
• Create channel solutions, business cases, and initiatives that support future growth.
• Provide actionable insights that inspire customers to adopt aligned category strategies.
• Build and improve the category selling story and new product developments.

Required profile

• University degree in Marketing or Business.
• At least 1 + year of commercial experience.
• Previous experience in Trade Marketing, Sales, Shopper Management or Marketing.
• Demonstrable record of success and performance.
• Understanding of key business functions and the selling process.
• Background in beverages or FMCG preferred.

Required skills