Marketing Manager (Arabic Speaker) – 12‑Month Freelance

About the role

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. This includes brand management, accurate customer segmentation, data analytics, campaign planning and multi‑channel optimisation.

Key responsibilities

• Ownership of marketing strategy, planning, implementation and optimisation for inbound and outbound campaigns.
• Drive online traffic, leads and conversions, reporting KPI results regularly.
• Analyse visitor and exhibitor digital behaviour using Adobe Analytics, Google Analytics and other platforms to optimise campaigns.
• Manage paid media strategy and performance with agencies, using vendor dashboards and analytics reports.
• Develop and execute SEO and organic growth strategies, collaborating with content teams.

Required profile

• Proven experience as a Marketing Manager with a Bachelor’s degree or equivalent.
• Fluent in Arabic and English, with strong written and verbal communication skills.
• Analytical mindset, deadline‑driven and comfortable working in a fast‑paced environment.

Required skills

• PPC and online advertising
• SEO and organic search optimisation
• Google Analytics and Adobe Analytics
• Database development and segmentation
• Marketing automation platforms (e.g., Eloqua)
• CMS platforms
• Social media scheduling tools (Sprout Social, Hootsuite)