Marketing Manager

About the role

We are seeking a results‑driven Marketing Manager to lead the marketing function for The Chain, a growing restaurant group. You will shape brand visibility, drive customer acquisition and support revenue growth across multiple dining concepts.

Key responsibilities

• Develop and execute annual and monthly marketing plans for all restaurant brands.
• Lead brand positioning, campaign planning and multi‑channel marketing activities.
• Drive footfall, delivery sales, catering leads and overall brand awareness.
• Manage social media platforms, digital campaigns, content calendars and online engagement.
• Coordinate with internal teams, agencies, photographers, influencers and media partners.
• Plan and launch promotional campaigns, seasonal offers, product launches and brand activations.
• Monitor performance through KPIs, conversion rates, ROI and provide regular reports.
• Support CRM initiatives, loyalty programmes and database marketing.
• Align marketing activities with operations, finance and brand teams.
• Manage marketing budgets and ensure efficient spend.
• Conduct market research, competitor analysis and customer behaviour studies.

Required profile

• Proven experience as a Marketing Manager or similar role, preferably in restaurants, F&B, hospitality or related sectors.
• Strong commercial mindset with ability to align marketing initiatives with business objectives.
• Excellent analytical skills and data‑driven decision making.
• Ability to work collaboratively with cross‑functional teams and external partners.

Required skills

• Digital marketing
• Social media management
• Content planning
• Paid campaign management
• CRM platforms
• Data analysis