Marketing Manager
Amaken · Riyad
Job description
About the role
We are seeking an experienced Marketing Manager to lead strategic marketing initiatives for a multinational operational company in Riyadh, Saudi Arabia. The role focuses on driving business growth, strengthening market presence, and supporting commercial performance across multiple channels.
Key responsibilities
- Develop and execute annual and quarterly marketing plans aligned with corporate and commercial objectives.
- Manage marketing budgets across digital, campaigns, events, and media channels.
- Define target segments, value propositions, and provide market intelligence, competitor analysis, and performance insights.
- Lead SEO, paid advertising (Google, Meta, LinkedIn), email marketing, and CRM‑driven initiatives to generate and convert leads.
- Monitor campaign performance using analytics tools and reporting dashboards.
- Oversee CRM processes, lead routing, scoring, data governance, and reporting integrity.
- Coordinate corporate events, exhibitions, market activations, and ensure consistent brand positioning.
- Deliver executive‑level reports on marketing performance, ROI, and business impact.
Required profile
- 7–10+ years of B2B marketing experience, preferably in heavy equipment, machinery, or crane‑related industries.
- Strong experience in GCC or MENA markets.
- Proven expertise in digital marketing, performance campaigns, and lead generation.
- Fluency in Arabic and English.
- Bachelor’s degree in Marketing, Business, or a related field.
Required skills
- SEO
- Google Ads
- Meta Ads
- LinkedIn Ads
- Email marketing platforms
- HubSpot (CRM)
- CRM management
- Google Analytics
- Reporting dashboards
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Published 3 hours ago
Expires 1 month from now
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Amaken
Riyad
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