Marketing Manager

About the role

We are seeking an experienced Marketing Manager to lead strategic marketing initiatives for a multinational operational company in Riyadh, Saudi Arabia. The role focuses on driving business growth, strengthening market presence, and supporting commercial performance across multiple channels.

Key responsibilities

• Develop and execute annual and quarterly marketing plans aligned with corporate and commercial objectives.
• Manage marketing budgets across digital, campaigns, events, and media channels.
• Define target segments, value propositions, and provide market intelligence, competitor analysis, and performance insights.
• Lead SEO, paid advertising (Google, Meta, LinkedIn), email marketing, and CRM‑driven initiatives to generate and convert leads.
• Monitor campaign performance using analytics tools and reporting dashboards.
• Oversee CRM processes, lead routing, scoring, data governance, and reporting integrity.
• Coordinate corporate events, exhibitions, market activations, and ensure consistent brand positioning.
• Deliver executive‑level reports on marketing performance, ROI, and business impact.

Required profile

• 7–10+ years of B2B marketing experience, preferably in heavy equipment, machinery, or crane‑related industries.
• Strong experience in GCC or MENA markets.
• Proven expertise in digital marketing, performance campaigns, and lead generation.
• Fluency in Arabic and English.
• Bachelor’s degree in Marketing, Business, or a related field.

Required skills

• SEO
• Google Ads
• Meta Ads
• LinkedIn Ads
• Email marketing platforms
• HubSpot (CRM)
• CRM management
• Google Analytics
• Reporting dashboards