Modern Trade Representative – Field Sales

About the role

We are seeking an energetic Field Sales Representative to drive sales growth for Arla Foods in Saudi Arabia. The role focuses on building relationships with medium‑to‑large retail and wholesale customers, generating orders, and ensuring timely revenue collection.

Key responsibilities

• Conduct regular field visits to medium‑to‑large retail stores and wholesale accounts following predefined routes.
• Generate orders and submit them to the warehouse for preparation and delivery.
• Collect payments from clients and manage revenue collection.
• Focus on medium‑sized stores, large retail chains, and wholesale accounts that require consultative selling.
• Use a company vehicle for travel and log all activities in a dedicated CRM system.

Required profile

• Previous sales experience, preferably in FMCG, retail or wholesale.
• Excellent written and verbal communication in Arabic and English.
• Strong negotiation, persuasion and relationship‑building abilities.
• Strategic sales thinking with a proven track record of meeting targets.
• Problem‑solving skills and ability to handle customer objections.
• Valid driving licence and willingness to travel long distances.
• Flexibility to adapt to changing working hours and field schedules.

Required skills

• Proficiency with CRM systems.
• Microsoft Excel.
• Microsoft Word.
• Microsoft Outlook.