Product Manager – Data Activation

About the role

This position is based in Saudi Arabia and focuses on shaping the strategy and execution of a critical data activation product within the advertising and marketing technology ecosystem. You will partner with executive leadership to define the roadmap and own delivery from concept through launch and optimization.

Key responsibilities

• Define, refine, prioritize, and execute the Data Activation product strategy and roadmap.
• Translate strategic objectives into business cases, functional requirements, user stories, acceptance criteria, and Jira artifacts.
• Build and own a scalable partner integration platform supporting DSPs, SSPs, identity providers, data platforms, CTV platforms, Retail Media Networks, and other activation endpoints.
• Define integration architecture, data flows, partner onboarding frameworks, and repeatable implementation processes.
• Collaborate with Engineering and Product leadership on API strategy and next‑generation integration architecture.
• Own activation product operations, including taxonomy governance, audience segment quality assurance, partner certification workflows, and operational processes.
• Establish product success metrics, evaluate launch performance, and incorporate insights into future roadmap decisions.
• Partner with Customer Success, Sales, and Solutions Engineering to support customer growth and successful product implementations.

Required profile

• Significant product management experience in digital advertising, AdTech, marketing technology, streaming, or a closely related environment.
• Proven experience managing partner integrations involving DSPs, SSPs, identity providers, or similar technologies.
• Strong understanding of identity resolution concepts such as HHID, UID2, MAID, HEM, and identity graphs.
• Hands‑on familiarity with platforms and ecosystems like The Trade Desk, LiveRamp, Adobe Experience Platform, and Salesforce.

Required skills

• API strategy and design
• Integration architecture
• Partner integration platforms
• DSP and SSP integration
• Identity resolution (HHID, UID2, MAID, HEM)
• Identity graphs
• The Trade Desk
• LiveRamp
• Adobe Experience Platform
• Salesforce