Senior Marketing Manager – Destination Marketing

About the role

The Senior Marketing Manager will lead the marketing strategy and brand positioning for a large‑scale destination or real‑estate development. The role is responsible for driving awareness, engagement and commercial success across target audiences through integrated campaigns and close collaboration with commercial, development and operational teams.

Key responsibilities

• Develop and execute comprehensive destination marketing strategies aligned with commercial objectives.
• Define and strengthen the destination’s positioning, brand proposition and market presence.
• Create integrated campaigns across digital, social, content, PR, events and other relevant channels.
• Identify priority customer and visitor segments and develop targeted strategies to reach and engage them.
• Manage campaigns from strategy and planning through execution and performance measurement.
• Collaborate with internal commercial, development and operational teams to ensure marketing activity reflects the overall destination strategy.
• Work with external agencies, strategic partners and stakeholders to extend reach and visibility.
• Use market research, customer insights and competitive analysis to inform strategy and campaign development.
• Monitor campaign effectiveness and KPIs, continuously optimizing activities.
• Support destination launches, activations, events and major commercial initiatives.
• Manage marketing budgets and allocate resources effectively across campaigns and channels.

Required profile

• Strong experience in destination marketing or a closely related environment such as major tourism developments, mixed‑use projects or hospitality‑led destinations.
• Proven track record developing and executing integrated marketing strategies and campaigns.
• Deep understanding of destination positioning, brand development and visitor engagement.
• Experience managing multiple marketing channels, agencies and external partners.
• Commercial awareness with the ability to link marketing strategy to broader business objectives.
• Excellent stakeholder management and communication skills.
• Comfortable operating in a complex environment involving many internal and external stakeholders.