Senior Marketing Manager

About the role

The Senior Marketing Manager leads the development and execution of marketing strategy, creative campaigns, and brand communications. This role combines strong marketing expertise with exceptional storytelling, presentation, and proposal development skills to drive business growth.

Key responsibilities

• Develop and implement marketing strategies that support business growth and brand positioning.
• Manage and strengthen the company’s brand identity across all communication channels.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Create integrated marketing campaigns across digital, social media, advertising, and corporate communication platforms.
• Lead the creative development of marketing concepts, ensuring alignment with brand standards.
• Collaborate with designers, content creators, and production teams to produce high‑quality marketing materials.
• Lead client pitch development, creating persuasive decks and supporting business development initiatives.
• Review RFPs, RFQs and tenders, coordinating internal teams to produce compliant, compelling proposals.
• Develop and maintain corporate profiles, credentials, and capability statements.

Required profile

• Proven senior‑level experience in marketing with a strong commercial mindset.
• Excellent storytelling, presentation, and proposal writing abilities.
• Ability to translate complex information into clear, engaging visual formats.
• Strong analytical skills for market research and performance monitoring.
• Creative leadership experience, guiding cross‑functional teams.

Required skills