Social Media Officer

About the role

ABYAT is seeking a dynamic Social Media Officer to lead its digital presence from the Riyadh head office. You will be responsible for creating, publishing and optimizing engaging content across the brand’s social channels, ensuring a consistent visual identity and strong audience interaction.

Key responsibilities

• Plan, script, film and edit short‑form videos for Instagram Reels, TikTok, Snapchat and other vertical platforms.
• Manage daily publishing, scheduling and formatting of posts, stories and reels on Instagram, TikTok, Snapchat, LinkedIn, Pinterest and additional channels.
• Maintain visual consistency of all social media pages in line with ABYAT’s brand guidelines.
• Monitor Saudi social media trends, platform updates and algorithm changes to maximize reach and engagement.
• Capture on‑site content at stores, showrooms, events and activations, including product launches and seasonal campaigns.
• Record professional voice‑overs for video campaigns and act as on‑camera presenter when required.
• Organise and archive content assets for future use.

Required profile

• Strong creative eye with a good awareness of Saudi social media trends.
• Hands‑on experience in end‑to‑end content production, from idea to publishing.
• Ability to work independently and meet tight deadlines.
• Excellent communication skills in English; Arabic proficiency is a plus.

Required skills

• Social media management
• Video editing
• Filming and on‑site content capture
• Creative design for static posts, carousels and story templates
• Content creation and voice‑over recording

What we offer

• Opportunity to shape the digital voice of the largest retail store in the Middle East.
• Dynamic work environment with access to ABYAT’s extensive product range.
• Professional growth within a fast‑expanding regional brand.