Trade Marketing Director

About the role

A leading FMCG distribution organization in Saudi Arabia is looking for an experienced Trade Marketing Director to act as the primary commercial interface with international and regional principals. The role will shape commercial strategy, strengthen supplier partnerships, and drive growth across a diverse portfolio of brands.

Key responsibilities

• Own and strengthen relationships with international and regional principals, serving as the key commercial contact.
• Develop annual budget plans covering sales ambitions, portfolio strategy, channel priorities, investments, and KPIs.
• Lead structured business reviews, monitor performance, identify gaps, and drive corrective actions.
• Translate category and brand strategies into channel and customer execution plans, including distribution, assortment, promotions, visibility, merchandising, and Perfect Store initiatives.
• Manage trade marketing investments and budgets to ensure effective ROI and alignment with business objectives.
• Partner with Sales, Finance, Supply Chain, Marketing, and Category teams to ensure flawless execution of agreed plans.
• Drive category growth through portfolio optimization, product launches, assortment enhancement, and distribution expansion.
• Track market performance, share, distribution, promotion effectiveness, and sales results to identify growth opportunities.

Required profile

• 15+ years of FMCG experience, including at least 5 years in Trade Marketing, Commercial, or related leadership roles.
• Proven experience managing multiple international and regional principals within large FMCG distributors or multi‑principal organizations.
• Strong commercial and P&L acumen, covering pricing, margins, rebates, claims, trade investments, and ROI management.
• Successful track record in portfolio management, product launches, assortment optimization, and distribution growth.
• Deep knowledge of the Saudi FMCG market across Modern Trade, Traditional Trade, Wholesale, and E‑Commerce channels.
• MBA or post‑graduate qualification in Marketing, Business, or a related commercial discipline.