Art Director

About the role

The Art Director will lead the visual identity and packaging direction of the brand, ensuring a consistent, creative, and premium experience across all products and customer touchpoints. This role works closely with product development, marketing, procurement, and quality teams to translate brand strategy into compelling visual solutions.

Key responsibilities

• Develop and maintain the overall brand visual identity, covering color systems, typography, design language, and visual assets.
• Define and oversee creative direction for packaging design, aligning with brand positioning and business objectives.
• Create premium packaging concepts that reflect brand values and enhance customer experience.
• Review, guide, and approve all packaging designs before production, ensuring creative excellence and technical accuracy.
• Collaborate with cross‑functional teams throughout the product development lifecycle.
• Ensure consistency across physical and digital brand assets, maintaining a unified visual experience.
• Drive innovation in packaging aesthetics, functionality, and perceived product value.
• Manage relationships with suppliers, printers, and production partners to guarantee proper execution of designs.
• Lead, mentor, and develop designers and creative team members.
• Establish and maintain comprehensive Brand and Packaging Guidelines for internal and external stakeholders.
• Monitor industry trends, competitor activities, and luxury branding practices within beauty, fragrance, and cosmetics sectors.
• Present creative concepts and packaging directions to senior management and key stakeholders.

Required profile

• Proven experience leading brand visual identity and packaging design projects.
• Strong leadership and mentorship abilities to guide creative teams.
• Excellent collaboration skills with product, marketing, procurement, and quality functions.
• Ability to manage multiple projects simultaneously while meeting timelines and budgets.
• Strategic mindset with a focus on enhancing brand equity and customer perception.

Required skills