Brand Marketing Specialist – Digital & Data Focus

About the role

Awtad Al Dar, a Saudi restaurant and café group operating the C&B specialty coffee brand, is seeking a Brand Marketing Specialist to lead its digital and data‑driven marketing initiatives.

Key responsibilities

• Manage social media platforms using Meta Business Suite, Later, Hootsuite and Buffer.
• Implement SEO strategies and run SEM & Google Ads campaigns, optimizing ROAS/ROI.
• Oversee media buying across Meta, TikTok, Snapchat and LinkedIn, configuring look‑alike, retargeting and custom audiences.
• Utilise Google Analytics 4 and Google Tag Manager for behavior tracking and conversion funnel analysis.
• Build interactive dashboards in Power BI, Tableau and Google Data Studio for real‑time KPI monitoring.
• Analyse data with Python (Pandas) and advanced Excel (Power Query, Pivot Tables) to interpret market trends.
• Conduct A/B and multivariate testing for campaigns and landing pages.
• Coordinate external vendors and internal teams using Asana, Trello, Jira and ClickUp.
• Maintain a Digital Asset Management system and automate reporting with Zapier or Make (Integromat).
• Develop data‑driven content marketing strategies based on keyword research and competitor analysis (SEMrush, Ahrefs, Similarweb).
• Monitor online reputation using Brand24, Mention and Sprout Social.

Required profile

• Bachelor’s degree in marketing, MIS, Data Science or a related technical field.
• 4–6 years of digital marketing experience, with at least 2 years in F&B, café or hospitality.
• Professional certification in GA4, Google Ads or Meta Blueprint.
• Proven experience managing media‑buying campaigns and SEO/SEM projects.

Required skills

• Meta Business Suite
• Later
• Hootsuite
• Buffer
• Google Ads
• SEM
• SEO
• TikTok Ads
• Snapchat Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Power BI
• Tableau
• Google Data Studio
• Python (Pandas)
• Advanced Excel (Power Query, Pivot Tables)
• Asana
• Trello
• Jira
• ClickUp
• Zapier
• Make (Integromat)
• SEMrush
• Ahrefs
• Similarweb
• Brand24
• Mention
• Sprout Social